Suja Juice is a leading provider of organic cold-pressed juices and functional beverages, targeting health-conscious consumers in the wellness market. The company operates primarily in the United States, offering a diverse range of products including green juices, fruit-forward lemonades, energy juices, sparkling juices, and probiotic shots. Suja Juice employs a business model that focuses on direct-to-consumer sales through their online store, as well as distribution through major retail partners. Revenue is generated through the sale of individual products and subscription services. The company's unique selling proposition lies in its use of High Pressure Processing (HPP) to preserve the nutritional value and fresh taste of its juices without the use of heat, thereby maintaining the integrity of the ingredients. Suja Juice serves a broad customer base that includes fitness enthusiasts, individuals seeking nutritional supplements, and those interested in organic and plant-based diets. The company is committed to sustainability and continually seeks out the most interesting, delicious, and nutritious plants to incorporate into their products.

Keywords: organic, cold-pressed, juices, functional beverages, High Pressure Processing, wellness, direct-to-consumer, sustainability, probiotics, plant-based.