Safe + Fair is a clean label food company that specializes in producing plant-based, allergy-friendly foods. The company offers a variety of products including granola, popcorn, chips, and protein powders, catering to diverse dietary needs such as gluten-free, vegan, and kosher. Safe + Fair targets health-conscious consumers and families dealing with food allergies, providing them with delicious and safe food options. Operating in the specialty food market, the company follows a direct-to-consumer business model, selling its products primarily through its website. Revenue is generated through the sale of individual products and bundles, often marketed with unique, craveworthy flavors. The company emphasizes transparency in its ingredients and pricing, aiming to make healthy eating accessible and enjoyable for everyone.

Keywords: clean label, plant-based, allergy-friendly, granola, popcorn, gluten-free, vegan, kosher, direct-to-consumer, specialty food.