Tyroo is an advanced advertising technology company that specializes in growth marketing, primarily serving brands looking to enhance their advertising efforts across the Asia-Pacific (APAC) region. The company operates in the digital advertising market, leveraging data-driven strategies and Connected TV (CTV) advertising to deliver full-funnel advertising solutions. Tyroo's business model revolves around providing a platform that integrates no-code and low-code technology, enabling brands to efficiently manage and optimize their advertising campaigns. The company partners with major platforms like Activision and Comet Vidtech to offer a wide range of advertising formats, including augmented reality (AR) lenses, filters, and rewarded videos, which are designed to create engaging and emotional experiences for consumers. Tyroo generates revenue by offering these advertising solutions to brands, helping them to drive consumer engagement and increase sales. The company is committed to values such as honesty, collaboration, and entrepreneurial spirit, which guide its operations and interactions with clients.

Keywords: ad tech, growth marketing, APAC, CTV advertising, data-driven, no-code, low-code, AR lenses, rewarded videos, brand engagement.