Warby Parker is a direct-to-consumer eyewear company that aims to revolutionize the eyewear industry by offering stylish, high-quality prescription glasses and sunglasses at an affordable price. The company primarily serves cost-conscious consumers who seek both fashion and function in their eyewear. Warby Parker operates in the retail market, specifically targeting the eyewear segment.

The business model of Warby Parker is built around a few key pillars. First, they offer prescription eyeglasses starting at $95, which includes the lenses. This price point is significantly lower than traditional retail prices, making eyewear more accessible to a broader audience. Second, they provide a unique Home Try-On program, allowing customers to select five frames to try at home for free, making the shopping experience convenient and risk-free. This program is designed to reduce the friction often associated with purchasing eyewear online.

Warby Parker generates revenue by selling eyeglasses, sunglasses, and blue light filtering lenses. The company also offers non-prescription lenses and accessories. Their products are crafted from premium materials, ensuring durability and style. Additionally, Warby Parker has a social mission: for every pair of glasses sold, they distribute a pair to someone in need. This buy-one-give-one model not only helps those in need but also enhances the brand's reputation and customer loyalty.

The company leverages both online and offline channels to reach its customers. While the primary sales channel is their website, Warby Parker also operates physical retail stores in various locations, providing customers with the option to try on frames in person.

In summary, Warby Parker's business model focuses on affordability, convenience, and social responsibility, making it a standout player in the eyewear market.

Keywords: affordable eyewear, prescription glasses, sunglasses, Home Try-On, blue light lenses, direct-to-consumer, social mission, premium materials, online retail, physical stores.