WhatRunsWhere is a competitive intelligence service designed to assist online and mobile advertisers in making informed media buying decisions. The platform provides detailed insights into the digital advertising landscape, enabling users to discover new traffic sources, monitor competitors, and optimize their marketing strategies. Operating in five markets since 2011, WhatRunsWhere serves a diverse clientele, including affiliate marketers, media buyers, and digital marketing agencies. The business model is subscription-based, offering access to real-time data and analytics that help clients maximize their return on investment (ROI) by reducing wasted ad spend and improving campaign performance. The company generates revenue through these subscriptions, which provide users with continuous updates and comprehensive data on digital advertising trends. Founded by experienced performance marketers, WhatRunsWhere is driven by a small team of data scientists and engineers dedicated to delivering accurate and actionable advertising data.

Keywords: competitive intelligence, media buying, online advertising, mobile advertising, ROI optimization, traffic sources, digital marketing, subscription-based, data analytics, performance marketers.