Wrisk operates in the insurance technology sector, providing a platform that allows brands to co-create, launch, and manage customized insurance products. The company focuses on simplifying the consumer insurance experience by offering intuitive, transparent, and customer-centric solutions. Wrisk serves a diverse range of clients, including automotive manufacturers and other global brands looking to innovate their insurance offerings. The company operates primarily in the UK and the USA, with a subsidiary headquartered in Hartford, Connecticut. Wrisk's business model revolves around partnerships with brands to deliver tailored insurance products, generating revenue through these collaborations. The platform is designed to be omnichannel ready, ensuring accessibility from any device, and aims to build customer loyalty through engaging and simplified insurance experiences.

Keywords: insurance technology, customizable solutions, automotive insurance, digital subscription, customer-centric, omnichannel, rapid launch, scalable, transparent, brand partnerships.