Yell, historically known for the Yellow Pages, has evolved into a comprehensive digital marketing solutions provider. The company primarily serves small to medium-sized businesses (SMBs) across the United Kingdom, helping them enhance their online presence and attract more customers. Yell operates in the digital marketing sector, offering services such as website design, search engine optimization (SEO), pay-per-click (PPC) advertising, and social media management. The business model is subscription-based, where clients pay for ongoing digital marketing services, which ensures recurring revenue for Yell. By consolidating various digital marketing needs under one roof, Yell saves its clients both time and money, making it easier for them to manage their online marketing efforts effectively. The company also provides extensive training and development programs for its employees, ensuring a high level of service quality.

Keywords: digital marketing, SEO, PPC, social media, website design, UK businesses, SMBs, online presence, subscription-based, Yellow Pages.