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DateInvestorsAmountRound

$11.0m

Early VC
Total Funding€10.0m

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Yell.ru is a comprehensive online directory that connects users with local businesses and services across various industries in Russia. The platform serves a wide range of clients, from small local businesses to large enterprises, providing them with a digital presence to reach potential customers. Operating in the Russian market, Yell.ru offers a user-friendly interface where consumers can search for and review businesses, ranging from restaurants and beauty salons to automotive services and fitness centers.

The business model of Yell.ru is primarily based on advertising and premium listing services. Businesses can opt for free basic listings or pay for enhanced visibility and additional features such as detailed business profiles, customer reviews, and promotional tools. This dual revenue stream allows Yell.ru to cater to both budget-conscious small businesses and larger companies looking for extensive online exposure.

Yell.ru makes money through subscription fees for premium listings, advertising revenue from businesses that want to promote their services, and potentially through partnerships with other service providers. By offering a platform that aggregates a wide array of local businesses, Yell.ru provides value to both consumers looking for reliable service providers and businesses seeking to expand their customer base.

Keywords: online directory, local businesses, Russia, advertising, premium listings, customer reviews, digital presence, user-friendly, promotional tools, business profiles.

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