Truck Hero, Inc. is a leading provider of aftermarket accessories for trucks, Jeeps, SUVs, and vans, specializing in products that enhance vehicle functionality and aesthetics. The company serves a diverse clientele, including individual vehicle owners and automotive enthusiasts, primarily in the North American market. Truck Hero's extensive product line includes retractable truck bed covers, floor mats, liners, mud guards, bed mats, and storage products. The company operates through a family of recognized brands such as Advantage Truck, Alloy AMP, Auto BAK, Husky, Rampage, Rugged, and Tonno, all known for their innovation and quality. Truck Hero generates revenue by selling these high-quality, durable products directly to consumers and through a network of authorized dealers. The business model focuses on continuous innovation, leveraging superior engineering and cutting-edge manufacturing processes to maintain its market leadership.

Keywords: aftermarket accessories, truck bed covers, floor mats, liners, mud guards, storage products, innovation, engineering, North America, automotive.